About Us

Advisorology, LLC (established in 2005) and its proprietary platform transform the way qualified fiduciary financial advisors showcase their credibility and expertise, grow their online presence, and build their personal, digital brand. Trusted by the industry’s highest standard of financial professionals and associations, Advisorology operates two separate and independent web properties: WhyFiduciary.com and FeeOnlyNetwork.com

WhyFiduciary.com (established in 2016) is an online network open to verified fiduciary financial planners and investment managers.  WhyFiduciary.com partners with the industry’s leading organizations that govern a strict fiduciary oath of their members.

logo-fee-onlyFeeOnlyNetwork.com (established in 2011) is a collaboration with the National Association of Personal Financial Advisors (NAPFA), that works to promote its members and the fee only financial planner compensation model.  This exclusive alliance serves almost 2,000 NAPFA Registered Financial Advisors.

Updates from Advisorology


3 SEO Tips Based on 1000+ Conversations with Financial Advisors

As the founder of WhyFiduciary.com and FeeOnlyNetwork.com (exclusive to NAPFA-Registered Financial Advisors), I talk with as many members as I can about their online marketing to ensure that our service fully supports and enhances their efforts.  Each call covers ways to improve search…
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Advisorology, LLC and its related websites are not affiliated with the Certified Financial Planner Board of Standards, Inc. and does not hold itself out as providing any legal, financial or other advice. Advisorology does not make any recommendation or endorsement as to any advisor, financial planner or other service, product, entity or individual or to any material submitted by third parties or linked to or from this website.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.