Securities America (SAI) turned to Allan Slider for expert advise on Search Engine Optimization and Online Reputation Management for financial advisors. Portions of the interview were published in SAI’s Summer 2015 Connect! Magazine
“The goal of effective SEO is to become more visible through valuable content, so you can own more search engine real estate,” said Allan Slider, president of FinancialAdviceNetwork.com.
Slider works with more than 2,000 advisors each year through Advisorology, the parent company of FinancialAdviceNetwork.com, on improving their web presence beyond a website build-out. The strategy he uses with advisors doesn’t provide a quick fix, but instead teaches advisors how to grow their online footprint and showcase their credibility and expertise across multiple outlets on the internet.